From a fresh start to something sweet
A Job Lost, A Dream Found
In early 2021, Umi was working at a Dutch bar restaurant in Thailand when COVID struck. As the business had to close, she lost her job — and turned her time into something unexpected.
Learning From Scratch
She studied YouTube recipes day and night, sourcing the right equipment and finding local Thai ingredients that could recreate that authentic Dutch taste. With guidance from Dutch chefs in Phuket, Thailand, she perfected her stroopwafel.
Spreading Joy in Dark Times
While people were down during lockdowns, Umi sent free stroopwafels to friends and strangers to brighten their days. Soon, curiosity spread: "Who made these? Are they for sale?" — and Yumi Stroopwafel was born.
The Name Says It All
She chose the name Yumi — a playful blend of Yummy and her own name, Umi — capturing both the taste and the heart behind every waffle she makes. In April 2026, Umi decided to move her bakery to Jomtien, Pattaya to be more centrally located to her customers.
The Only Locally Baked Stroopwafel in Thailand
Unlike imported stroopwafels sold in major coffee chains that are 2–3 months old and 3x the price, Yumi Stroopwafel is the only bakery in Thailand crafting stroopwafels fresh locally. Enjoy authentic Dutch taste, baked fresh to order for ultimate crispness and warmth at a fraction of the price!
Founder & Maker
Umi Madiyoh ♡
